You’re a Feature, Not a Product

So said Steve Jobs to Drew Houston, founder and CEO of Dropbox. And Steve wanted that feature badly. But Dropbox did not sell and Apple created iCloud. The iCloud is a feature for Apple. But Dropbox is a product for those that want their cloud content synchronized independent of device, operating system and browser vendor. […] Read more »

The Cloud Is Programmed To Receive

At Oracle Open World 2011, Oracle CEO Larry Ellison took a stab at Salesforce.com CEO Marc Benioff calling Salesforce.com ‘the ultimate vendor lock-in’ and claimed that ‘you can check in but you can’t check out’ of Salesforce.com. I don’t know about you but this immediately reminded me of part of the famous Eagles song, ‘Hotel […] Read more »

Four Scenarios For The Social Enterprise: It Takes Two To Tango!

From August 30 to September 2, 2011 Salesforce.com is organising its annual user event Dreamforce. This year’s event title is: “Welcome to the Social Enterprise”. What is the Social Enterprise? As Salesforce.com explains in the Dreamforce ’11 tagline: “There’s a post-PC revolution underway and your customers have moved to a world that’s entirely social, mobile, […] Read more »

PaaS is the long tail of SaaS

In 2006, Chris Anderson wrote the bestseller “The Long Tail” explaining how the Internet enables an online store to profitably sell small quantities of a large collection of items, a feat that was impossible in the offline retail world. In the world of SaaS, PaaS is the ideal vehicle for enabling a long tail of […] Read more »

SaaS Multiplay, Bundles, and Friends & Family

I was triggered today by an article in the Computable on the complexity of SaaS pricing models. The article argues that it is difficult for organizations to predict the long-term cost of using SaaS because SaaS pricing models are complex and it is hard to predict usage and uptake. Ultimately, the author says that a […] Read more »