PaaS is the long tail of SaaS

In 2006, Chris Anderson wrote the bestseller “The Long Tail” explaining how the Internet enables an online store to profitably sell small quantities of a large collection of items, a feat that was impossible in the offline retail world. In the world of SaaS, PaaS is the ideal vehicle for enabling a long tail of […] Read more »

Who is afraid of Facebook and Skype?

The worlds of social networking and telecommunications are coming closer together. With speculation over a deepening partnership (acquisition even?) between Facebook and Skype, and the recent launch of Hyves Mobile on the T-Mobile network in the Netherlands, it makes sense to look at what is at stake here. The figure below provides insight into the […] Read more »

SaaS Multiplay, Bundles, and Friends & Family

I was triggered today by an article in the Computable on the complexity of SaaS pricing models. The article argues that it is difficult for organizations to predict the long-term cost of using SaaS because SaaS pricing models are complex and it is hard to predict usage and uptake. Ultimately, the author says that a […] Read more »

Who owns the connected consumer?

Tuesday November 16,  I attended CONNECTIONSEurope, courtesy of Parks Associates. The 2-day event in Amsterdam was all about new developments in the digital content industries featuring panels of players in the digital content ecosystem ranging from service providers to content distributors to equipment manufacturers and anything in between, expertly moderated by Kurt Scherf and Stuart […] Read more »

From IT department to cloud service desk

Why build something yourself it the market can do it better, faster, and at a lower cost? This is a key question many IT departments will have to be prepared to answer. Why? Cloud computing is putting the control over applications purchasing firmly into the hands of the business user. Bypassing IT will become more […] Read more »