So you thought all SaaS, PaaS and IaaS based offerings are available with the swipe of a credit card and a couple of mouse clicks? Well, think again. Only 39% of the top 250 Dutch cloud providers in our most recent cloudscape offer online ordering and onboarding. Worst offenders? Communications and online workspace providers. Best in class? Online accounting providers. Check out the graph below to find out how other categories perform.
Why is there such a wide spread between categories? For one, multitenant SaaS is the norm within online accounting whereas single tenant SaaS is the norm within (hosted) VoIP and online workspace. But there is another reason. When taking a closer look at the SaaS (and PaaS) providers in our sample we found that providers that have a hosting partner are much more likely to offer online ordering and onboarding (see Figure below).
In fact, SaaS providers that concentrate on software and leave the underlying computer infrastructure operation to someone else are more than twice as likely to provide onboarding with a swipe of the credit card and a couple of mouse clicks.
Consumer buying behaviour is shifting, and the customer buying experience is becoming increasingly important. CIO’s no longer control what comes in and what goes out, they are increasingly pushed by employees’ BYOD and BYOapp into the enterprise. It seems the majority of Dutch SaaS vendors are not ready yet for this shift. Are you?